Mondavi to introduce “Super Value” table wines
Forbes.com: New Mondavi wine to tap value-brand consumers
“It’s a smart move for them (Mondavi) to capitalize on the demand in that end of the market,” said Marc Engel of The BRS Group, a San Rafael, California market research and consulting firm. “In this economy, there is ‘value chic’. … Why spend $6 or $7 when you can spend $2 for something that’s good?”
