Macaroni Grill expands wine selection
Since 1997, there has been a surge in wine consumption at restaurants in the United States, totaling sales of $9.9 billion. With that kind of money being spent, establishments like Macaroni Grill, a chain of Italian Restaurants, have decided to capitalize on the Growth. How? Offer more wines at different price levels to appeal to the ever changing trends and palates of their patrons. Fad diets like the Atkins diet contribute to wine consumption, encouraging it over beer or mixed drinks.
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