Experience Livermore
Livermore’s at it again, and this time they’re pulling out the big guns. A marketing campaign will try to raise it’s image as being a mediocre wine destination. Business leaders are uniting in a major, first-of-its-kind campaign to market Livermore’s wine country. The new marketing catch phrase: “Experience Livermore Valley Wine Country.”
The idea is to spread the word throughout the Bay Area that people don’t have to travel to Napa and Sonoma for fine wine and dining. The Valley’s 26 wineries will be portrayed through radio advertisements and other marketing efforts as a friendly place to visit within an hour’s drive of most of the Bay Area.
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