A Sideways look at wine
A new movie with wine woven in as it’s theme may be hitting our local rental store soon. Alexander Payne adapted Rex Pickett’s book ‘Sideways’ to create the fiilm of the same title. The Movie takes place in the California wine country. From the Philidelphia Inquirer.
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April 5th, 2006 at 9:16 am
[...] The same thing has happened in the U.S. wine industry but not because of merely one company or event. The current record breaking sales figures for the California Wine Industry can be attributed to a culmination of things; the health benefits of wine, a hit movie, better selection, easy to access wine information on the internet, and probably the most effective sales tool: conformity. Wine isn’t perceived as a drink for lushes and bums, or snooty Frenchmen anymore. This is a beverage that has become ubiquitous with happy life and rich living. Some would argue this simply isn’t true and that the new wine consumer scoffs at the idea of wine snobbery. While this is true in theory, young consumers are at the same time trying to find their own meaning in life and have the same basic desire to belong, to fit in. You need to have the house, car, and the lifestyle which includes drinking and enjoying wine to really fit in these days. [...]