Franzia introduces Salmon Creek
Ahh yes, Salmon Creek, my favorite wine to order at fine restaurants in the Bay Area, and for only $10! Who am I kidding, I’ve never tried this stuff, don’t know if I ever will, but Fred Franzia from Bronco Wine is at it again. The creator of Two Buck chuck is targeting restaurants by having them sell his Salmon Creek label at $10, a markup of 300% over wholesale. Marketing genius or wishful thinking? Time will tell.
