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High-end wine buyers like it jammy

by jatemack on May 19, 2005

According to this article by the Chronicle’s Cyril Penn, a study of those willing to spend more than $15 on a bottle of wine wanted it to have big fruit characteristics.

The study involved 307 people who drink wine regularly, who were compared with a subset of 79 “high-end” consumers, who frequently buy red wines priced at more than $15 per bottle.

The study found that the alcohol level was not a factor in wine choice for those polled. This study was hoping to get to the bottom of the hang time factor, and whether or not people care how long the grapes hang, longer hang time equals more fruit higher alcohol, less hang time equals less fruit and less alcohol. The result? Let it hang.
I still have some questions after this survey.
1. Who sets the price point at $15 for high-end wines?
2. What are the statistics of the group polled?
3. When did they want to drink the wine?

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{ 3 comments }

1 Brenda Martin May 3, 2009 at 10:23 pm

I would like to introduce some fine wine from California wine country.The Syrah,Zinfandel and Sauvignon Blanc won many gold medals and the flavor is fantatstic.Please see website and contact me if interested in trying.

2 jatemack May 11, 2009 at 2:31 pm

I’m always on the lookout for fantatstic bottles of wine, so I’ll be in contact soon. Thanks for the comment.

3 Brenda Martin May 20, 2009 at 8:51 am

Trecini is located in North East Santa Rosa and focuses primarily on Sonoma County wines, most notably in the Russian River and Rockpile appellations. All of our fruit is certified sustainable farmed and our wines have received multiple awards and accolades.

Our current production includes:
08 Russian River Valley Sauvignon Blanc

06 Russian River Valley Merlot
06 Sonoma County “Ladi’s Vineyard” Syrah
05 Rockpile Zinfandel
07 Russian River Valley Late Harvest Sauvignon Blanc.

Please let me know if you are interested and I will have the office contact you with further information. Office 707-525-9400

Thank you,

Brenda Martin

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