Poor Bronco
All they want to do is use the word Napa on a bottle of wine that doesn’t have any juice from Napa in it, is that so wrong? Unfortunately, us ad impressionable Americans are sometimes duped into buying products that say one thing, but really have nothing to do with that one thing. At least the courts are putting up a fight against Bronco Wine Co. as they have continued their battle in court with appeals against earlier unfavorable rulings. Chalk a win up for the consumer with yesterday’s ruling, as Bronco’s appeal was rejected in court.
Bronco attorney Peter Brody said the company is studying the 75-page ruling before it decides what to do. Bronco has continued to sell the wine brands while the label disputes were decided by the courts.
