Franciscan to change name
Constellation Brands announced plans to change the name of it’s Napa conglomerate company Franciscan Estates to Icon Estates, citing a need to change the brand image. After swallowing Robert Mondavi Corp in December, Constellation has been busy making changes to focus the business on it’s new acquisitions fatty parts. Why the name Icon Estates? Because of Simi and To Kalon Vineyards of course, ‘icons’ of California Wine. This move gets a thumb down from me, as I’ve never liked the whole, ‘buy something then change the name’ strategy.
