Location, Location, Location
No, I’m not talking about real estate, but wine, and the importance of where it’s from. According to a national survey released by The Center for Wine Origins, 57% of wine consumers said location is the #1 factor in their wine buying decisions. The group plans on kicking off a marketing campaign across the country to promote the importance of location and accurate labeling, and is financed by the European Union, the Comite Interprofessionnel du Vin de Champagne (CIVC), the Instituto dos Vinos do Douroe Porto (IVDP), and Fedejerez who represents Sherry producers from Spain. This is a continuation of the recent declaration signed by Wine Groups from around the world to protect their regional names. Looks like somebody wants to make sure you continue to buy their products, and not Semi-Generic name impostors.
Read [Businesswire]
