Bronco Wine Co. Appeal Shot Down
It looks like the fundraising by Napa winemakers to protect their name has paid off, as today the U.S. Supreme Court turned down the appeal by Bronco Wine Co. to continue to use terms related to the region on wines that didn’t contain at least 75% of it’s fruit from the area. This is a win for wineries from Napa that have fought hard to make sure that their valuable name is protected.
This wasn’t the first appeal by Bronco in this case, as it has deliberated in California courts over this issue for some time. This is the first Supreme Court Ruling on the subject, and it would appear the ‘buck’ stop’s here. Company spokesman Harvey Posert commented on the ruling:
“Bronco Wine Co. is disappointed with the Supreme Court’s denial of its request to review the state court’s erroneous ruling on our claims. Bronco wine, however, intends to maintain all of its brands and will do so in full compliance with the law.”
