Anheuser Busch Wants Its Beer Drinkers Back
Note to all former bud drinkers: Anheuser Busch wants you back. The company has hired famed director Spike Lee to spearhead a new ad campaign aimed at those lost to wine and spirits. The company has come to the conclusion that the reason behind its weak sales is people moving to wine, not because of losing customers to it’s closest beer competitors. The theme for the ads?
“Here’s to Beer”, will feature celebrities talking about with whom they would most like to share a beer.
Here’s to boring. I’m predicting a poor return on investment.
Read [DBR.com]
April 2nd, 2006 at 6:59 pm
I saw the first of these last night. A beer marketing tribute to Jackie Robinson complete with Spike Lee at the end.