As they just announced their entire European wine line will now be closed with a Screw Cap. This includes bottles that retail for up to $77 U.S. (£40). Jacob’s Creek parent company, Pernod Ricard UK, decided to make the change to meet the demands of retailers, consumers, and the wine making team.
Adrian Atkinson, of Pernod, states: ‘Consumers increasingly associate screw cap wines with quality’.
A recent poll conducted on behalf of Pernod Ricard suggested increasing consumer confidence in screw-cap wine. 68% of those asked said they were ‘quite likely’ or ‘very likely’ to buy wine under screw-cap within the next three months.
It is also interesting to note that this winery has the biggest market share in the UK for an Australian import, with 13.3%.
Contrary to what the Cork industry would like you to believe, consumers are warming up to Screw caps, and this is proof.
Read [decanter.com]
{ 1 comment }
It’s true.
Screwcaps will rule the world.
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