Overweight Mice Boost Wine Sales
In the 4 weeks ending November 18th, wine sales surged after the announcement that overweight mice that were given resveratrol where able to run longer and outlive those who weren’t.
Red wines accounted for a record 52.4 percent of table wine dollar sales in food, drug and liquor stores as measured by ACNielsen in the four weeks ending Nov. 18, compared with just less than 50 percent in the immediately preceding four-week period, and 51 percent in the comparable year-ago time frame.
You can’t buy this kind of press. It’s great that the wine industry as a whole benefits from news like this, especially when a glut of grapes has been reported around the world. Perfect timing I’d say.
Read [SFGate.com]
