Comments on: Poll: What do you think of Honig’s latest marketing campaign? http://winexpression.com/2008/07/16/poll-what-do-you-think-of-honigs-latest-marketing-campaign/ Ratings, News, and more on Wine & Spirits since August 2003 Tue, 02 Dec 2008 01:36:55 +0000 http://wordpress.org/?v=2.6.3 By: jatemack http://winexpression.com/2008/07/16/poll-what-do-you-think-of-honigs-latest-marketing-campaign/#comment-79410 jatemack Fri, 18 Jul 2008 22:47:33 +0000 http://winexpression.com/?p=751#comment-79410 Hi Ralph, I had to change the poll settings, hopefully you can see it now....if not, hit Control F5 to reload the page, or clear out your browsers cache/cookie file. Stephanie, Thanks for your comment! Hi Ralph,

I had to change the poll settings, hopefully you can see it now….if not, hit Control F5 to reload the page, or clear out your browsers cache/cookie file.

Stephanie,

Thanks for your comment!

]]> By: Ralph Cruz http://winexpression.com/2008/07/16/poll-what-do-you-think-of-honigs-latest-marketing-campaign/#comment-79408 Ralph Cruz Fri, 18 Jul 2008 22:07:28 +0000 http://winexpression.com/?p=751#comment-79408 Is the poll closed? I wanted to vote! Is the poll closed? I wanted to vote!

]]> By: Stephanie Honig http://winexpression.com/2008/07/16/poll-what-do-you-think-of-honigs-latest-marketing-campaign/#comment-79406 Stephanie Honig Fri, 18 Jul 2008 21:33:47 +0000 http://winexpression.com/?p=751#comment-79406 Dear Jathan, Thanks for the post about our rock postcard. We think you do a great job with your site and are honored to be a part of it. As a family owned and operated business, we believe that brand building is very personal, especially in an industry that is dominated by large corporations and consolidation. Our postcards help us share a little bit of our wild side and we have a lot of fun making them. We actually made three different rock postcards this year so we could include the entire staff (all the cards are all on our website). The web has allowed us to build personal relationships via our blog, other bloggers, and the growing web community who share their thoughts and opinions. We focus on making extraordinary Sauvignon Blanc and Cabernet Sauvignon year after year, but we do not believe that wine should be pretentious. Wine is meant to be enjoyed. We also feel that if you love what you do, you never work a day in your life. Cheers! Stephanie Dear Jathan,

Thanks for the post about our rock postcard. We think you do a great job with your site and are honored to be a part of it. As a family owned and operated business, we believe that brand building is very personal, especially in an industry that is dominated by large corporations and consolidation. Our postcards help us share a little bit of our wild side and we have a lot of fun making them. We actually made three different rock postcards this year so we could include the entire staff (all the cards are all on our website). The web has allowed us to build personal relationships via our blog, other bloggers, and the growing web community who share their thoughts and opinions.

We focus on making extraordinary Sauvignon Blanc and Cabernet Sauvignon year after year, but we do not believe that wine should be pretentious. Wine is meant to be enjoyed. We also feel that if you love what you do, you never work a day in your life.

Cheers!

Stephanie

]]> By: Chris http://winexpression.com/2008/07/16/poll-what-do-you-think-of-honigs-latest-marketing-campaign/#comment-79297 Chris Fri, 18 Jul 2008 04:12:52 +0000 http://winexpression.com/?p=751#comment-79297 Great to see people in the wine industry not take themselves to seriously that is great!!!! Great to see people in the wine industry not take themselves to seriously that is great!!!!

]]> By: Daniel http://winexpression.com/2008/07/16/poll-what-do-you-think-of-honigs-latest-marketing-campaign/#comment-79207 Daniel Thu, 17 Jul 2008 13:43:04 +0000 http://winexpression.com/?p=751#comment-79207 This is definitely an eye catcher for those familiar with the R.S. magazine and of course the first glimpse of it would be to see who's face is actually on the cover. As your eyes roll down the page you now realize the message As it sinks in a bit more one would have to wonder though if they are trying to cater to a younger generation of wine drinkers starting out. I have to agree though with Jatemack that this is and has always been a superb flavor of wine from a wonderful winery. You might say a little music and a glass of their wine on a nice summer day or evening goes real well and the post card could just be the stimulus reminder to do so sooner than later This is definitely an eye catcher for those familiar with the R.S. magazine and of course the first glimpse of it would be to see who’s face is actually on the cover. As your eyes roll down the page you now realize the message
As it sinks in a bit more one would have to wonder though if they are trying to cater to a younger generation of wine drinkers starting out.
I have to agree though with Jatemack that this is and has always been a superb flavor of wine from a wonderful winery.
You might say a little music and a glass of their wine on a nice summer day or evening goes real well and the post card could just be the stimulus reminder to do so sooner than later

]]> By: sgarakaki http://winexpression.com/2008/07/16/poll-what-do-you-think-of-honigs-latest-marketing-campaign/#comment-79133 sgarakaki Wed, 16 Jul 2008 22:11:18 +0000 http://winexpression.com/?p=751#comment-79133 I agree with dhonig that as a collection they are humorous...but seeing just the one for the first time was a bit confusing (though that did lead me to their website)...and this years postcard is one of the best... http://www.honigwine.com/postcards I agree with dhonig that as a collection they are humorous…but seeing just the one for the first time was a bit confusing (though that did lead me to their website)…and this years postcard is one of the best…

http://www.honigwine.com/postcards

]]> By: jatemack http://winexpression.com/2008/07/16/poll-what-do-you-think-of-honigs-latest-marketing-campaign/#comment-79126 jatemack Wed, 16 Jul 2008 19:01:37 +0000 http://winexpression.com/?p=751#comment-79126 dhonig, I was thinking the same thing. Some people may love it, others may not, but the best marketing in the world has always been that which is considered controversial, and thus, get's people talking. Truth be told, their Sauvignon Blanc is one of the best from Napa, and here's a little reminder that the latest vintage is available. dhonig,

I was thinking the same thing. Some people may love it, others may not, but the best marketing in the world has always been that which is considered controversial, and thus, get’s people talking.

Truth be told, their Sauvignon Blanc is one of the best from Napa, and here’s a little reminder that the latest vintage is available.

]]> By: dhonig http://winexpression.com/2008/07/16/poll-what-do-you-think-of-honigs-latest-marketing-campaign/#comment-79123 dhonig Wed, 16 Jul 2008 18:46:27 +0000 http://winexpression.com/?p=751#comment-79123 No, I am not related (they told me this quite emphatically when I asked for the "family discount"), but this is only part of Honig's ongoing postcard campaign. Individually, they can seem quirky, weird, perhaps even off-putting. But as a collection, they are an absolute hoot. Is it bad marketing? I can't say it is, given that their name and their card just got a bit more free publicity. See? It's working. No, I am not related (they told me this quite emphatically when I asked for the “family discount”), but this is only part of Honig’s ongoing postcard campaign. Individually, they can seem quirky, weird, perhaps even off-putting. But as a collection, they are an absolute hoot. Is it bad marketing? I can’t say it is, given that their name and their card just got a bit more free publicity. See? It’s working.

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